Frequently Asked Questions (FAQ)

Q: How did you determine your fees?
Q: Why 2-4 week turnaround instead of something specific like 3 weeks?
Q: How come other web sites for movie trailers, etc., only feature two of the three major media players?
Q: I thought you were a comedy coach. How'd you get into this?
Q: I don't know anything about web design. How do we start?
Q: Sounds good, Jim. What do you need from me?
Q: Why only 2-3 screens down per page?
Q: How do you integrate your past theater and comedy skills into web design?
Q: Why do a lot of famous comics, speakers, movie companies, etc., have really terrible web sites? And children often have great sites?

Q: What if I can't decide which video clips to use? Will you help me out?
Q: What about new technologies for delivery multimedia content over the web and on VHS, film, CD-ROM, DVD, etc.?
Q: What if I want some technology on my project that requires use of an application outside your current war chest?

Q: How did you determine your fees?
A: $2,500 for 5 web pages is the going rate. To make it "an offer you can't refuse," I throw in both my comedy and speaking coaching/writing/editing expertise and 12 audio or video clips.
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Q: Why 2-4 week turnaround instead of something specific like 3 weeks?
A: "To err is human; to really screw things up, you need a computer!"    'nuff said?
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Q: How come other web sites for movie trailers, etc., only feature two of the three major media players?
A: Whoever said Hollywood wasn't cheap?
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Q: I thought you were a comedy coach. How'd you get into this?
A: Why after earning two Master's Degrees in Creative Writing/Playwriting and passing a Ph.D. Final Exam in Dramatic Literature, Theory, History and Criticism . . . why exactly did I elect to earn an additional 40 units studying computers? Just followed my curiosity.
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Q: I don't know anything about web design. How do we start?
A: Nobody knows anything about web design. It is an art form in it's infancy. Just look at your competition's web sites and at any other web site that you think is cool. If it's beyond what I am working on now, I know folks who can join with me to get you everything you want. Their fees range from $75-150/hour. However, you should be able to get a good leg up on your competition just from what I offer in the basic Gold Service Package at $2,500. Hell, you should be able to make that back in one or two well-paying gigs. Cheap at half the price.
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Q: Sounds good, Jim. What do you need from me?
A: After you are signed up, we will spend about 3 hours going over your project before I give you the initial site outline; i.e., I will email you a storyboard of what your new web site will look like. Basically, less is more. Make a lot of notes and dig up all your media: photos, audio, video, etc. Then, try to cut it back to just the crucial stuff. Remember: the average web surfer, even on a very fast connection, will linger less than 10 seconds over a web page before they click on something.
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Q: Why only 2-3 screens down per page?
A: Studies show that users (web surfers) hate to scroll. Many don't know how and/or have really bad scrolling skills. But all users love to click on a link and make something happen. Scrolling is 1997 web design. The 21st Century is already five years old and counting. Get them clicking fast.
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Q: How do you integrate your past theater and comedy skills into web design?
A: Plot, plot, plot. Always surprise the user by serving up an experience he hadn't anticipated when he clicked that link. There has to also be a dramatic build as well as comic surprises. Static is dead. Dynamic is alive.
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Q: Why do a lot of famous comics, speakers, movie companies, etc., have really terrible web sites? And children often have great sites?
A: When I took my first formal computer classes in June of 1997, kids in their late teens had already been into computers since they were seven and earlier. They had 10 or more years on me because they had grown up with computers. But since 1997, I have actually taught teenagers how to use computers. So, they don't know everything. Even if they act like they do to scare adults! But the professional entertainment industry has been slow to take advantage of this new medium. People get stodgy in their old age. I know I was. But now it's time for us old folks to get into this field with a passion. My opinion, anyway.
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Q: What if I can't decide which video clips to use? Will you help me out?
A: Sure. Part of your 30 hour Gold Service Package includes an initial 3 hour consultation on your web site. You can use part of that time to have me review your tape(s) and make suggestions. If it takes more time than that, I will suggest you pre-authorizing and prepaying for one of my regular consultations. My current fee is $200/hour. (The $100/hour for web design is an introductory offer.) For further help on your comedy and/or business speaking, please refer to: Coach and Co-Writing.
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Q: What about new technologies for delivery multimedia content over the web and on VHS, film, CD-ROM, DVD, etc.?
A: Since new applications have been released that require new plug-ins, ancient web sites created in the last century which have not been updated are at a distinct disadvantage.
Reason: people who have the money to hire you also have the money to keep their computers current. Sure, hardly every potential client will stay current but it is in your self-interest to reach every potential client with the lastest-and-the-greatest communication technology.

I am staying ahead of the curve on all such emerging technologies and now offer:
1) digital video editing and motion graphic special effects
2) author CDs, DVDs and Flash interactive applications (web sites, games, etc.).
In short, my studio creates state-of-the-art scripting/directing/editing.

I also have several associates who provide professional level production services, including: 2-camera and 3-camera shoots, topnotch lighting, great sound, etc.

Given that it can take up to a month to create the programming, design and writing for a new web site, using the latest programming and design tools makes sense.
1) By the time your new or revised web site makes its world debut, a significant number of your audience will have the necessary plug-ins to access your content.
2) For those who do not have the latest plug-ins, we can seamlessly direct them to pages which they can still access.

So, it pays to always be planning ahead. I am doing a delicate balancing act between following my own curiosity (which has already gotten us to this web page's FAQ), watching current trends and meeting client needs by changing tracks when you all hire me to do such-and-such "right here, right now!"
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Q: What if I want some technology to be used in my web site or other projects which requires use of an application outside your current war chest?
A: As a member of many multimedia associations, I have contacts who can meet just about any imagined need.
I would sub-contract out such work, saving you the research and only giving the work to developers who have proven that they can get the job done at an appropriate professional level.
The entire San Francisco Bay Area/Silicon Valley is within an hour or so drive from where I live; the great majority of multimedia work throughout the world
(games, digital video, special effects, web technologies, etc.)
is being done right here.
And since 1997, I have become very well connected with all these good folks.
There may be no absolute guarantees in life, but I will do my best to make sure you are in good hands.
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Page last updated: March 14, 2013, 3;00 pm PST and Monday, May 19, 2014, 2:15 pm PST.

©1997-2014, Email: jim@jimrichardson.com