Color photo of Jim wearing Fourth of July straw hat with patriotic bands of red, white and blue as he makes a circle with his thumb and forefinger as a sign of congratulations that the political campaign has hit it's target on the button today, that victory is at hand, because with Jim's innovative methods we know in July that we will be unbeatable on the first Tuesday in November!
Jim's Keys to VICTORY!
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Jim Richardson's All Day Program "Jump-Starting Creativity for: Politicians"

I. On this web page:
Keynote Speech, 20-90 minutes:
"How Humor WINS Elections"
Half-Day Program,
1-6 hours:
"Interactive Skills:
seducing the opposition"
Half-Day Program,
1-6 hours:
"21st Century
Campaign Tactics"
Half-Day Program, 1-6 hours:
"Sound Bites that
Get Results"
FAQ (Frequently Asked Questions):
EXAMPLE: "In recent history, when has humor WON an election?"
National headlines, local events:
Jim predicts that
Bill's letter-writing campaign will backfire
when Jim's interviewed 5/11/98 in
Computerworld magazine
re.:
Bill Gates vs. Department of Justice

one week before anti-trust lawsuits are filed by both the Department of Justice and 20 States
March 7, 2000 special election
Comedy judge elected real Judge;
June 2, 1998 California primary
election returns,
Hot links to Sonoma County
best/worst candidate web sites
Image of the word newUpdated 11/28/00
II. On next web page:
Video clips from Jim's talks
Jim complements your other political consultants
Audio Clips from Jim's Talks
FAQ (Frequently Asked Questions):
EXAMPLE: "In recent history, when has humor WON an election?"
Both USA Political Parties Endorse Jim:
Republican: Letter of Reference
Dan Stockemer
Founder of the Sonoma County Pachyderm Club,
boldly states "I wholeheartedly recommend . . ."
Democrat: Letter of "appreciation"
Lynn Woolsey
Jim's Representative from the United States Congress,
writes that she finds Jim "insightful . . . useful"
Program Request Form

Keynote (20-90 minutes):
"How Humor WINS Elections"

Humorist and Social Commentator, Jim Richardson dispels myths and reveals campaign strategies based on joke formats that won the Presidency of the United States of America. And will elections at all levels of government again in elections held in 1998, 2000 and on into the future. Immediate need to begin training 1998 candidates in professional presentation skills with special emphasis on HUMOR:

Back to Jim's "Politicians" menu

Half-Day Program (1-6 hours):
"Interactive Skills: seducing the opposition"

Most educators, business people . . . even community leaders and war heroes . . . are ill prepared to slug it out in the public arena of the political ring.
Now the need for preparation has been escalated.
How?
Political life is no longer for amateurs. Have you been watching the "spin doctors"?
Long-time professional broadcasters are getting their heads torn off.
The old assumptions about public opinion no longer apply. Our culture has gone through a dramatic change in the last 30 years, again in the last 30 months, 30 days, 30 hours, 30 minutes and finally, where the real action is: in the last 30 seconds!

What skills have suddenly become necessary to WIN elections in the information age?
Answer: anything and everything that can help you get and maintain "high visibility"!
Even the most talented orator who seeks local or national office now needs more:

development.
Why?
So you can flesh out your speeches by packing your punches with HUMOR

Two Imaginary Scenarios: what will you do?

  1. FIRST SCENARIO:
    Ever find yourself unexpectedly talking to an audience full of your opponent's supporters?
    Sooner or later, this will happen to you. Count on it.
    • Should you sit there, steaming as your opponent gets cheer-after-cheer-after-cheer from the crowd?
      • Whenever you do get a chance to speak, should you talk down to this house full of "vermin"?
      • Should you care that such a "school-teachery" approach is death with audiences?
    • How many votes can you afford to lose through lack of "people skills"?
    Or:
    Question: Will you listen to Jim's suggestions, and win over new supporters?
    Answer: YES--Jim will show you how to:
    • Sell your character to any audience.
    • Spread throughout your opponent's ranks: the legend of your underdog victories
    • Cause him so many defections that, when Election Day finally comes around, you WIN!

  2. SECOND SCENARIO:
    Imagine your opponent is so far ahead, he doesn't even bother to show up at a local TV station that offers both of you 5 minutes of free air time.
    When?
    About a week before the election at 7 pm, prime time!
    • Should you show up, and proceeds to "uh" and "er" your way to self-defeat?
Or:

Jim Richardson wants to be perfectly clear: the above example Scenarios of "what not to do" are purely fictional.

Back to Jim's "Politicians" menu

Half-Day Program (1-6 hours):
"21st Century Campaign Tactics"

All kidding aside, Jim believes that politicians from both major political parties should continue on their current paths in preparing for said upcoming elections:
  1. Debate Training--cut training sessions out of your budget
  2. Internet web sites--stay uncompetitive 3. Brochures--since "a picture is worth a thousand words," dumb candidates: please skip including any good photos you might have lying around in your family albums, etc.
    • Take no chances that you might accidentally win despite all odds: circulate a brochure that in no way sells your story.
      • If you use color photos, then always pick boring camera angles that never reflect the heat of your emotions--never look human.
      • Avoid a variety of photos that might somehow capture different aspects of your dynamic personality.
      • Never hire Jim Richardson to direct your camera shoot and bring out your best qualities, what everyone likes most about you.
      • Instead, strive to look as bland as a professional model: no power, little thunder.
    The stupid candidate will opt to stay invisible--nixing all TV appearances
    • Keep your dignity by refusing to appear on any national TV talk shows, especially ones that your electorate love passionately: "Politically Incorrect," "Late Night with David Letterman," "Oprah," ones on PBS, etc.
    The moronic candidate will believe media pundits, and scorn sound bites

    Back to Jim's "Politicians" menu

    Half-Day Program (1-6 hours):
    "Sound Bites that Get Results"

    What, specifically, is a sound bite?

    sound bite/'saond bait/noun;
    A short, pithy extract used for maximum punchiness;
    also, a one-liner.
    First appeared in print in the early eighties
    . . . public will not follow more than a few seconds of speech.
    "Anything more than that and you're losing them."
    Washington Post 22 June 1980.
    --The Oxford Dictionary of New Words

    How can sound bites help win elections?
    They are crucial:
    • Tired of all those talking-head TV interview shows? Just want to get them over fast, fast, fast?
      • Try sound bite messages that burn
      • Get your message across in under 12 seconds
        • Full comprehension forces listeners into immediate action: voting for YOU
        • Control:
          • the next day's headlines
          • what radio call-in talk show hosts are talking about
          • what producers will select to show on TV news shows during prime time
      • On the World Wide Web's superhighway, the future is NOW, and information is POWER
        • Open up political headquarters on Main Street in the global village
        • The fastest way that your web site can grab the world's limited attention span?
          • Sound bites
          • Score major points on the universal fast track of the "Information Age"
          • Most memorable sound bites use HUMOR
    • How to add the warmth that wins over listeners: the long-lost art of "making love" to your audience

    Back to "How HUMOR Wins Elections" keynote speech

    Back to Jim's "Politicians" menu

    To continue to Jim's second of 2 web pages on politics, please click here now:Image of arrow pointing off the page to the right where we imagine, accurately, that the next page is lurking

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    Today's date and Pacific Standard Time is: Tuesday, 02-Sep-2014 06:57:12 PDT

    Date this page was last modified, Pacific Standard Time: Friday, 08-Jul-2005 11:31:34 PDT